Having been around for two decades, QGIS clearly is an organically grown project. It has primarily been fulfilling the various special needs of its developers. From an outsider's perspective, it is an amazingly rich patchwork of features. However, some are deeply hidden in numerous layers of user interface elements, requiring intense training for getting used to. Others are only accessibly through APIs, requiring not only training but also programming skills.

Being confronted with QGIS as professional users on a regular basis, we thought about what would make working with QGIS more attractive. What if QGIS has a pleasant, coherent theme, including not only colors but also icons? What if QGIS had the ability to store workbench configurations? What if QGIS had dedicated interface configurations for specific workflows? What if much more of the API's functionality was accessible through the GUI in a well-organized way? How could QGIS work in a useful manner with ribbons? How could the incredible amount of dialogs be tamed into tabs?